I’m Ed and I ask a lot of questions.
I’m fascinated by how the world works. Why people do what they do. And how things can improve.
I’m happiest outside and will never say no to an adventure. Especially if it involves exploring somewhere new or can be done on a road bike.
I’m 32 and live in Cardiff, UK with my wife, two cats and our dog, Lando.
What I’m reading
Into the Wild, by Jon Krakauer
Never Enough: From Barista to Billionaire, by Andrew Wilkinson
Work
Since 2020, I’m Head of Product at Prodigi, a global print platform designed to help businesses transform digital content into print on demand products.
Product is I think the most fascinating area to work in. It touches all areas of the business and is very close to the customer. Finding the balance between what is the best outcome for the customer and what is the most strategically important thing for the business is never straight forward, but getting that right is extremely rewarding.
Everywhere else
I’ve recently made an effort to cut back on social media and instead try to focus on fewer but richer relationships and reading. I’m not particularly active on Instagram but it’s the one I’ve kept for now. Primarily because that’s where my wife sends me a regular stream of memes relating to our dog, so I can hardly miss those!
Last updated: November 2024